General Dynamics UK partnership

28th June 2011

Back to News

On the day of The British Forces Foundation's Summer Ball, General Dynamics UK has announced a three-year partnership with The BFF to help it in its mission to bring the Armed Forces and British public closer together, and boost troop morale through top quality morale support. Mark Douglas, vice president at General Dynamics UK, said: “Supporting our troops on the frontline doesn’t just mean providing them with the best possible equipment to carry out their dangerous jobs on the UK’s behalf. We believe that supporting The BFF can help make our troops lives just that little bit better by providing something that boosts their morale.” The sponsorship deal enables the charity to develop and expand its output for servicemen and women. “The General Dynamics partnership clearly makes a real difference to The British Forces Foundation’s work,” said BFF’s Chief Executive, Mark Cann, “but also directly shows the Armed Forces that they have the support of General Dynamics UK beyond the equipment the company supplies to them.”